CRUELTY FREE CERTIFICATION
We verify that cosmetic and personal care products are cruelty-free
Not tested on animals logo
The certification assures us that a product is cruelty-free
NGO Te Protejo began certifying brands as cruelty free in 2013, as the options on the market for products free of animal testing were minimal. To do this, our NGO contacted international organizations that were working on this issue, to learn about their processes and methods.
After a decade of carrying out this process, the access to cruelty-free brands in the Chilean market increased 21 times, going from only 10 certified brands in 2012 to 211 brands in 2022.
Currently, more than 150 brands have gone through the certification process of our NGO, and in addition, it has begun to expand its certification process in all Latin American countries.
This seal will allow brands, in addition to being recognized and validated as cruelty-free, to also have support for their statements.