We collaborate to generate policy and legal transformations in favor of animals

Our Advocacy area is focused on generating and enabling changes at legislative, corporate, regulatory, and governmental levels in favor of animals. We know that raising awareness so consumers can choose cruelty-free products is key, but we also know that we need to promote public initiatives to regulate and legislate to ban animal testing for cosmetics, as well as other animal exploitation practices within productive industries.

To achieve this goal, we work by researching Latin American legislation for cosmetics and household cleaning industries and identifying opportunities to advocate for animals. One of the key milestones for our work was in 2013, when the European Union banned cosmetic animal testing. Currently, we project that more than 22 million animals suffer and die each year due to their use in experiments and research in Latin America, and that animal testing remains a reality in our region.

Our organization, in partnership with Humane World for Animals, worked on the Be Cruelty-Free campaign from 2017 to 2023 in Chile, Mexico, and Brazil, with the goal of raising public awareness about the issue and promoting laws to ban these practices. The campaign successfully passed animal protection legislation in Mexico in 2021, in Chile in 2023, and now, through the También Sienten campaign, seeks to achieve the same goal in Peru.