At Te Protejo, our mission is clear and guided by the principles of effective altruism: to influence the ecosystem of the Latin American cosmetics industry to develop innovative policies in favor of reducing the number of animals used for experimentation.

The problem we tackle is stark: every year, 22 million animals in Latin America are farmed, subjected to tests, and killed in the name of beauty, hidden behind closed laboratory doors. Measuring our impact ensures that each campaign, policy proposal, certification, research effort, and alliance delivers the greatest possible benefit of reducing the use of animals for cosmetic research.

By rigorously tracking real-time change, we make sure our work is data-driven, efficient, transparent, and aligned with the objectives we’ve set for 2025 through annual OKRs (Objective Key Results).

What is an Impact Tracker?

An Impact Tracker is a structured framework that helps organizations systematically capture how every resource and activity contributes to real change. Originally developed by Impact Architects for journalistic work, it maps the main aspects of the result chain; inputs, activities, outputs, outcomes and impact.

By following this logic, an Impact Tracker ensures you can trace each high-level goal back to specific actions. It focuses on evidence of change: who did what differently, what decisions shifted, and how those shifts roll up into your overarching objectives.

Why we adapted it at Te Protejo

We tailored the Impact Tracker to fit our mission, culture, and stakeholder needs—creating a lean, system that stays focused on our top priorities. Every entry is linked directly to one of our 2025 OKRs, so Outputs, Outcomes, and Impacts aren’t just numbers in a spreadsheet but concrete steps from our strategy towards policy wins, community growth, or organizational strengthening.

We classify every record into one of our five dimensions of impact:

• 1️⃣ Individual: Measures how our outputs move individual consumers to learn, engage, or act.

  Example: On April, our #MásQueUnNúmero campaign reached 4million people and its content was downloaded more than 30.000 times, showing strong individual engagement with our campaign.

• 2️⃣ Institutional: Tracks shifts in policies, regulations, or public statements by brands, government bodies, and other institutions.

  Example: Following our collaborative work with ARBA, the substitute text we drafted was officially submitted into Peru’s animal testing Ban bill, marking a concrete policy win.

• 3️⃣ Network/Community: Captures collective mobilization: petition signatures, event attendance, membership growth, and similar actions.

  Example: The “También Sienten” online petition gathered 3.681 signatures in the first quarter, illustrating strong community backing for our call to end animal testing for cosmetics in Peru.

• 4️⃣ Intersectionality: Highlights cross-cutting wins by tagging each entry with one or more secondary themes—Animal Welfare, Veganism, Human Health, Gender Equality or Climate Change.

  Example: Our collaboration with the Aquatic Life Institute on octopus-farm lobbying emphasized Animal Welfare while also connecting to broader environmental concerns.

• 5️⃣ Organizational: Reflects internal strengthening—financial stability, governance improvements, team development, and credibility boosts.

  Example: In Q1, we updated all organizational protocols, onboarded three new team members, and established a reserve fund policy to ensure greater transparency in financing.

At the end of each month, we update the Impact Tracker Google Sheet, and our Looker Studio dashboard refreshes instantly. Which turns our tracker into a living tool for rapid learning, strategic pivots, and accountability, for our stakeholders including our team.

Anatomy of our tracker

Our Impact Tracker lives in a shared Google Sheet structured to balance clarity for internal teams with accessibility for external stakeholders. Every row captures one “impact event” and includes the following core fields:

Edge Cases

Even the best-laid plans can’t anticipate every win—so we built our tracker to capture edge cases, those unplanned but valuable sparks of change that fall outside routine campaigns:

• Spontaneous influencer or Brand amplifications: Sometimes an influencer or a Brand with a large following share our content without any direct outreach.

• Requests for information from authorities or individuals: A public agency might reach out for data after encountering our reports.

• Adoption of our resources by partner institutions: When a university, student or NGO integrates our materials into their programs, it multiplies our reach.

By logging these edge cases, we ensure no meaningful ripple goes unnoticed turning every unplanned mention, request, or adoption into data that informs smarter strategy and amplifies our mission.

Quality Assurance

To guarantee consistency, reliability, and transparency across every entry, we apply a rigorous Quality Assurance process before data flows into our public dashboards, considering Standardized Glossary, data reviewing and quarterly check-ins.  With these processes in place, we ensure that every impact in our Impact Tracker is both accurate and actionable.

Explore the dashboard here.

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Together, we can drive the cosmetics industry across Latin America towards a truly cruelty-free future—and beyond, into animal-free food systems and broader animal welfare wins.