CONSUMER AWARENESS
We deliver give information for environmental responsible decision-making
YOUR SHOPPING DECISION IS A VOTE
Consumer’s power can generate great changes
Our Awareness and Education area oversees making available the largest amount of data, recommendations, guides, and information a person might need to change their consumption habits and thus begin to choose only products certified as free of animal testing. We use our digital platforms, such as social media, website, blog, but also, educational activities and activism, to connect with people interested in taking this step and help them start living a cruelty-free lifestyle.
To make such an aim possible, we do all this with the support of a network of more than 80 volunteers from the six countries where we are present (Argentina, Colombia, Peru, Brazil, Chile, and Mexico). Countries where, besides the cruelty-free theme, we address other values that promote respect for our environment, such as veganism, zero waste culture, care for biodiversity, feminism and the climate crisis. During the 10 years of work of our organization, we have managed to form a community of more than 300 thousand people in the countries where we work, and we have produced the largest list of cruelty-free brands in the countries where we are present, find it here.
Your purchase is a vote for the policies of the companies behind each product, and you can decide which practices you would like to support. The more people begin to make conscious purchasing decisions, the more pressure we put on the market, expanding the possibility of changes favouring animals and nature.
