We have a mission
Get to know us
Who we are
Te Protejo is a non-profit organization that promotes the use of cruelty free cosmetics, along with a plant-based lifestyle and other initiatives respectful towards environment and animals. Since 2012 has worked in favor of animals used in laboratories in Latin America.
Our purpose is to create a culture of responsible consumption in Latin America, empowering consumers to demand a sustainable cosmetics industry free of animal cruelty. We have a network of more than 100 volunteers in the areas of Awareness, Certifications, Linkage and Advocacy, who help us disseminate information about the organization's mission to raise awareness about animal and environmental protection in different areas.
Mission and Vission
MISSION
Raise awareness among the population about responsible consumption in the cosmetics and home cleaning industry, through the promotion of initiatives that are respectful of animals, people and the environment.
VISION
Transform the production and communications processes of the cosmetics industry in Latin America towards more sustainable ones free of animal cruelty.
TEAM
Board of Directors
Camila Cortínez
President
General Director and Founder of Te Protejo, MBA in NGO Management, she has more than ten years of experience in project management and in leadership for non-governmental organizations. She is Fellow Youth Action Net Chile, Young Leaders of El Mercurio and Fellow YLAI.
Daniela Medina
Treasurer
Director of Compliance of Te Protejo. With more than six years of experience in financial, administrative management and volunteer coordination of non-governmental organizations. Enthusiastic about teamwork and is part of the organization’s founding board of directors.
Magdalena López
Director
Member of the team of bloggers and the board of directors of Te Protejo. With more than 10 years of experience in the execution of social projects, participating in public sector organizations, academia, and currently part of civil society organizations. Passionate about promoting the positive impact of people in organizations and societies, and for justice for better living conditions for those of us who inhabit the planet.
Marisol Queupumil
Secretary
Director of Certifications at Te Protejo, Industrial Civil Engineer who since 2020 has been responsible for the review and approval of technical documents and since 2022 in charge of leading the commercial and technical area to increase the availability of Cruelty Free brands, in addition to being coordinator of the V-Label certification program in Brazil.
Nicole Valdebenito
Director
Director of Awareness and Advocacy Te Protejo. She is a journalist and social communicator with more than ten years of experience in content generation, management and relationships with key actors, editor of print publications and web content. She is in charge of the awareness area, in addition to leading Advocacy in the countries where the organization is present.
Advisory Board
Felipe Morales
Tech & Development
CTO in El Líbero
Communicator Specialized in Internet & New Technologies, with special enphasis in Information Architecture, usability and Multimedia script in different interfaces.
Denisse Jiménez
Legal Advocacy
Consultant in Studies division in the Ministery of Republic General Secretary
Political Scientis with other 10 years of experience in the public sector, in the areas of planning and implementation of public policies, campaign management, citizen participation and transparency.
Chris Keating
Strategy & Business Management
District Sales Manager at The Toro Company
Chris has 50 years of leadership experience as a Director or Trustee of various boards and foundations. He specializes in teaching, coaching, and mentoring. His professional experience ranges from small businesses to large international corporations. He helps identify and clarify problems. He advises action and solutions based on lived experience and common sense.
Jessica González
Communications & Education
Director of LATAM at GenV y Funder at Casa Animal
Mexican social entrepreneur, she is the director in LATAM for Generación Vegana. Additionally, she is the founder of the first vegan community center in Mexico, Casa Animal.
