2025 Cruelty-Free Awards: Celebrating Ethical Beauty That Is Transforming the Industry
The Cruelty-Free Awards recognize brands that are driving change in the cosmetics industry toward a more ethical, sustainable, and cruelty-free model. This initiative aims to highlight companies committed to conscious beauty, encouraging people to educate themselves, make responsible choices, and be part of a transformation that puts respect for animals at the center.
La belleza consciente gana cada vez más espacio, fuerza y protagonismo. En este contexto, Te Protejo presenta la primera edición de los Premios Cruelty Free, una iniciativa que busca visibilizar y reconocer a las marcas que apuestan por una cosmética responsable, ética y libre de crueldad animal.
Through this initiative, the organization highlights the work of brands that are transforming the local market by promoting practices that are more transparent and aligned with a community that understands the power of making informed and conscious choices.
Image by Te Protejo
Four categories that reflect a new approach to cosmetics
The 2025 Cruelty-Free Awards feature four categories that recognize different aspects of ethical and sustainable commitment within the industry:
-Sustainability: Recognizes products that help reduce their environmental footprint, whether through their management practices, packaging, raw materials, or the traceability of their ingredients.
-Innovation: Recognizes creative proposals that promote a more socially responsible cosmetics industry aligned with today's challenges.
-Plant-Based: highlights formulations free of animal-derived ingredients, aimed at more ethical consumption.
-People's Choice: an open voting category in which the community can choose the product that best represents their values.
“Los Premios Cruelty Free 2025 invitan a descubrir, valorar y conectar con marcas que están marcando la diferencia. Esta iniciativa celebra la transformación hacia una industria más respetuosa con los animales y el planeta”, destaca Yolanda López, Directora Corporativa de Te Protejo.
Expert Review and Industry Input
The nominated products were evaluated through a rigorous technical process, based on the criteria of a jury composed of experts in industry, sustainability, and ethical entrepreneurship. The panel consisted of Andrea Lagos, Claudio Ross, Ignacia Uribe, Janete Salcedo, Lucía Martínez, Mehilin Velasquez, Paula Bengolea, Pedro Alarcón, and Tamara Ortega.
Los productos ganadores fueron anunciados el 28 de noviembre, instancia en la que se reconoció a las marcas por su compromiso con una cosmética ética y libre de crueldad animal. Además del reconocimiento, las marcas obtuvieron visibilidad a través de plataformas digitales y espacios de difusión vinculados a Te Protejo.
Image by Te Protejo
The initiative was sponsored by Salcobrand, Preunic, Farmacias Ahumada, and DBS Beauty Store—national retail companies that joined forces to promote a more ethical and responsible industry. Their participation strengthened the initiative’s reach and advanced the move toward a more conscious market.
Desde Te Protejo, esta iniciativa puso en valor a quienes cuestionan lo establecido, así como a las marcas que innovan desde la ética y a las personas que optan por un consumo con propósito. Más allá de reconocer a la cosmética libre de crueldad, los premios reflejaron un cambio cultural en curso, donde la compasión y la sostenibilidad se posicionan como nuevos estándares dentro de la industria.
For more information about this year's awards and the results, please visit the awards' official website.
