The certification assures us that a product is cruelty-free worldwide

Our certification program began in 2013, given that the options for products free from animal testing on the market were very limited. To do this, we researched international certifications that were working on this, to learn about their processes and procedures.

After more than a decade carrying out this process, access to Cruelty Free brands in the Chilean market increased almost 20 times, going from only 10 certified brands in 2012 to more than 250 brands present in 2025.

Currently, more than 180 brands have gone through our certification process, which has also expanded to all Latin American countries.

This logo allows brands to be recognized and validated as cruelty free worldwide, which is important to guarantee, even in those countries that have regulated in this issue. Because is difficult for companies to have complete control of every single aspect involved in the cruelty free study.

If you want to know in detail our certification process, write us at [email protected].

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